Bruce Sheppy, MSc, MBA
Bruce is a senior strategic management and marketing professional having served as group marketing director of a hospital group listed on the Johannesburg Stock Exchange, and as CEO of a pan-African medical insurance and health management group. After moving to England, he changed his career to that of an academic, trainer and consultant. He has written numerous articles about strategy, sustainability, and lean management in peer-reviewed journals and is on the editorial board of a prestigious British Management peer-reviewed journal. He has also served as a non-executive director of a listed company and various charities. He is a visiting lecturer at several universities and colleges in the subject areas of strategy, marketing and leadership both in the UK and abroad.