Graham has followed a dual career in financial services and education. Over his corporate career, he has held senior positions such as Sales Director, Marketing Director, and Corporate Communications Director with leading international companies, bringing real-world insights to his teaching. A key motivation for Graham is helping students achieve the best results they can.
In academia, Graham has lectured extensively at universities in the UK and the US. He served as a Senior Examiner for the Chartered Institute of Marketing and has co-authored two books. Graham has achieved two Masters degrees, one in Marketing and another in Systems Management, and a qualification in Accounting & Finance. He has further completed an Advanced Diploma in Digital Marketing and holds the Chartered Diploma in Marketing.
Outside of work, Graham is an avid sailor. He has completed his Day Skipper Practical and Theoretical training and passed his YachtMaster Theory twice.
Selected Publications
Cox, Roger, & Bolton, Graham. (1997). Sales and Sales Management - Marketing Series. Elsevier Science & Technology.
Bolton, Graham. & Watkins, Trevor. (1995). Sales Operations - Marketing Series. Elsevier Science & Technology.
