Imran Butt, MSc

Imran has been teaching and developing a variety of management and marketing courses at undergraduate and postgraduate levels since 2003. He has worked for several British and American universities.

His research interests are in the fields of digital marketing, digital media research methodologies and social media consumption. He has presented several papers on these topics and has also reviewed papers for the Academy of Marketing. He has served as a member of the Academy of Marketing and held the position of Deputy Chair within the Academy of Marketing’s e-marketing special interest group.

Imran also runs his own consultancy boutique. He has worked with various organizations providing educational consulting, professional development, research, conference management and strategic consulting services. His clients have included educational institutions, telecommunications and media companies, charities and professional membership organizations. He has also worked within the tourism and hospitality sectors.